The Power of the One Page Case Study Model: Insights from “Breakthrough Advertising”

Breakthrough Advertising and One Page Case Study Model

In the world of marketing, finding innovative and effective ways to present your business’s successes and value proposition is crucial. One innovative approach is the One Page Case Study Model, developed by Ed Winslow and Caroline Vega.

This model synthesizes insights from “Breakthrough Advertising,” “The CBRE System,” and “The Bob Knakal System” to present a business’s achievements and value propositions in a concise, one-page format.

The Genesis of the One Page Case Study

The One Page Case Study Model builds on principles from “Breakthrough Advertising” by Eugene Schwartz.

Schwartz emphasized the importance of understanding the consumer and creating a belief system through advertising. His work suggests that ads are not just about showing off a product, but selling a story that resonates with consumers on a personal level. He argued that the best advertisements make consumers believe that the product fits right into their lives and dreams.

The CBRE System and The Bob Knakal System, both influential in the real estate industry, further refine these ideas. The CBRE System, used by the world’s largest commercial real estate company, emphasizes the importance of a systematic approach to success.

On the other hand, The Bob Knakal System, which led to Knakal becoming the most successful real estate broker in NYC, focuses on targeted marketing, intimate knowledge of potential clients, and a proof-based approach to build trust and believability with clients.

The One Page Case Study Model

The One Page Case Study Model brings together these principles into a streamlined model for a broader market. It centers around succinctly presenting a business’s success stories and value propositions on a single page.

The model employs targeted communication, market understanding, and storytelling to engage potential clients and customers. By focusing on building belief and trust, it demonstrates how the business can resolve specific pain points or fulfill desires, much like how effective advertising resonates with consumers.

The Impact of One Page Case Studies

The One Page Case Study Model has the potential to revolutionize how businesses communicate their value to potential clients. By presenting key information in a concise, engaging, and believable manner, it can help businesses build trust with their audience and effectively convey their value proposition.

To learn more about the One Page Case Studies and how they can transform your marketing approach, visit the complete article by Ed Winslow here.

Kick Off Your Memorial Day Weekend by Powering Up Your Business Growth

power up your business growth this memorial day weekend

The Memorial Day weekend is almost here, and there’s no better way to kick it off than by investing in your business’s growth. As we approach this long weekend, it’s the perfect time to explore new strategies that can propel your business to the next level.

At our One Page Case Studies site, the NicheQuest team offers a unique Mastermind program designed to help businesses boost their marketing efforts. The core of our program is built around harnessing the power of one-page case studies. These case studies have proven to be a game-changing tool in driving more traffic, generating more leads, and increasing conversions.

Why one page case studies, you might ask? They offer a succinct and impactful way to showcase your business’s successes, making them a powerful tool for convincing potential clients or customers of your abilities. Furthermore, case studies also provide real-world examples that can help you understand and implement effective strategies in your own business.

So, as you’re enjoying your long weekend, why not spend some time learning more about our Mastermind program? You can explore our in-depth workshop video that provides a glimpse into what our program offers. Alternatively, if you prefer reading, you can learn more about our program on our website.

This Memorial Day weekend, make a commitment to your business’s growth. Join our Mastermind program, and let’s start reshaping your marketing strategy together. We’re excited to help you unlock new levels of success!

To learn more, check out our workshop video here or visit our website here.

Unlocking Business Growth with One Page Case Studies

As a savvy business owner, you’re likely always on the lookout for strategies that can drive more traffic to your website, generate quality leads, and ultimately increase your conversions. You’ve probably heard about SEO and its power in boosting online visibility. However, the technical jargon often associated with it – “rankings,” “content,” “H1 tags” – can be overwhelming and somewhat dizzying.

So, what if there was a way to leverage the power of SEO, but without getting lost in the terminology? The answer lies in a simple yet potent strategy: The One Page Case Study. It’s an approach that has proven to convert prospects from doubters into believers, and then into buyers.

SEO is more than just a marketing strategy; it’s a tool for storytelling. Each one-page case study is a narrative of how a business overcame obstacles, attained goals, and found success. It’s these stories that capture attention, build trust, and drive action. As such, your business isn’t just offering a service or product – it’s providing a success story waiting to happen for your prospective clients.

What are One Page Case Studies?

The One Page Case Study is a marketing methodology that we’ve used over the past 30 years to consistently dominate any market or industry. It’s not just about dazzling your prospects with SEO jargon; instead, it’s about providing tangible proof of success and demonstrating the value your business offers.

Like a compelling success story, a well-executed one-page case study can eliminate any doubt or skepticism from a potential consumer. It transforms your offering from a mere service into a concrete solution for the challenges your prospects are facing. The beauty of the one-page case study lies in its simplicity – it’s easy to digest, comprehend, and, most importantly, to see the value in.

How Can The One Page Case Studies Strategy Benefit Your Business?

With the One Page Case Study approach, you get to bypass the technical details and jargon that often comes with SEO. Instead, you directly show your clients how they stand to benefit from your products or services.

Here are some ways this can enhance your business growth:

Eliminates tire-kickers: With a well-prepared one-page case study, you effectively screen out those who aren’t serious about purchasing your services. This leaves you with highly interested, potential buyers.
Increases conversions: By showcasing clear, tangible proof of your success, you move your prospects quickly from the awareness stage to the intent-to-buy stage.
Premium margins: Showcasing your success stories allows you to demonstrate the value you offer, thereby enabling you to command premium prices.

With this approach, you not only retain your existing client base but also attract potential customers who see and appreciate the tangible proof of your success and the value your business brings to them.

one page case studies for business owners — One Page Case Studies for Business Owners

How to Get Started

Learning and implementing the One Page Case Studies technique doesn’t have to be a daunting task. We’ve developed a mastermind group at One Page Case Studies to help you along this journey.

Here, you’ll learn the precise strategy we’ve used over the past seven years to land 6-figure SEO contracts consistently. This methodology is one that we have applied both online and offline, generating millions in profits for our agency and our clients.

Interested? Join us for a Free Mini-Workshop on the 1 Page Case Study Technique. This workshop will give you a deep dive into the world of one-page case studies and their profound impact on business growth.

Remember, in today’s fast-paced digital world, a compelling case study can make the difference between a prospect choosing your business over a competitor’s. Reserve your spot today to start your journey towards business growth with one-page case studies!

Join the Free Mini-Workshop

The Ultimate Guide to Google My Business: Everything You Need to Know

Are you a local business owner who’s not yet taken advantage of Google My Business? If you aren’t using your Google Business Profile or Google Maps listing, you are missing out on a free and easy way to get your business in front of potential customers. This Google My Business guide will teach you everything you need to know about Google My Business, including creating a listing, optimizing your listing for maximum visibility, and responding to customer reviews.

Google My Business Guide

Why You Need a Google Business Profile

As a business owner, you know that it’s essential to make a good impression on potential customers. One way to do this is by having a solid presence on Google. That means you need to create a Google Business Profile, formerly known as Google My Business, for your company.

A Google business profile allows you to add information about your company, such as its name, address, phone number, website, and hours of operation. It also allows you to add photos and videos and respond to customer reviews. In short, a Google business profile is a wonderful way to show potential customers that you’re a credible and trustworthy business.

Build Your Brand & Gain New Customers with Google My Business

Google My Business is an incredibly powerful tool for businesses of all sizes, and it should be a key part of your digital marketing strategy.
Building and maintaining your GMB profile can help you to:

Get found online by potential customers who are searching for businesses like yours
Stand out from the competition
Gain insights into how customers are finding and interacting with your business online
Improve your chances of appearing in Google Maps and organic search results
Generate leads and drive sales
Build trust and credibility with potential customers

Get started today by creating or claiming your Google My Business listing. If you need assistance in creating your GMB, contact us to speak with one of our experts. Niche Quest Media will have your business profile generating traffic in no time!

Creating a Google My Business Listing

The first step to getting your brand seen in Google maps and search is to create a Google Business Profile listing for your business. Creating a Google My Business profile is quick, easy, and free. All you need is a Gmail account to get started. Simply go to google.com/business and click “Start now” in the top right-hand corner.

If you already have a personal Google account, you can use that to sign in – there’s no need to create a new account. If you don’t have a Gmail account, you can create one during the sign-up process.

Click “Add your business” to create a listing, and you will see an image at the left that reads “Find and manage your business.”

You will need to type in your business name and search to see if it is already in the listings. If it is listed, then you can submit to claim your listing. If it isn’t listed, then follow the instructions to complete your profile to include your business name, address, phone, website, and other information.

If customers don’t visit your business location and you bring your products or services to their location, in that case, you may create a profile based on your service-area boundaries established using zip code or city. You can have up to twenty areas listed for your service.

Once you’ve added all your company data, Google may ask you to verify your business. You can do this by phone or post. If you choose the phone verification option, Google will call you and give you a verification code to enter.

If you opt for the post method, Google will send a postcard to your business address with a verification code. This can take up to two weeks, so if you need to get verified quickly, we recommend choosing the phone option if available.

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If you have tried to create a GBP listing or are having trouble verifying your company, please give Niche Quest a call or send us a message.
We’ve helped clients claim or verify their listings when they were having difficulty with previous GMB profiles.
We work with single locations and multi-location business listings.

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Optimizing Your Google My Business Listing

Once you’ve created your listing, it’s crucial to optimize it for maximum visibility. Optimizing your GMB profile helps Google understand that your company is relevant and valuable to your target audience. Increasing the visibility of your profile by optimizing it for search engines has numerous advantages.

For example, an optimized profile can improve clicks, calls, and visits. The more relevant a customer’s search is, the more likely it is that your company will appear in their results. Here are a few tips:

Include keywords in your business description to help potential customers find you when searching on Google.
Add photos, videos, and regular posts to show potential customers what your business looks like and what you offer.
Make sure your business hours are current and be sure to update for holidays, so potential customers know when they can come to your business.
Encourage customers to leave reviews. Reviews can help build trust and credibility with potential customers.
Be sure that the address you use for GMB appears the same across all media. Don’t spell out Boulevard on your website but use Blvd. on another. Be consistent.
Respond to customer reviews, both positive and negative. Replies show potential customers that you care about customer service.

You can make sure your Google My Business listing is working hard for you by following these tips.

Service Area Business Google Maps Listing

Why is GMB important for local SEO?

GMB is vital for local SEO because it helps your business be more visible in Google’s search results. When potential customers search for businesses like yours, your GMB listing will appear alongside your website. When your GBP listing ranks, it is more likely that searchers will click through to your website and learn more about your products or services.

In addition, GMB can help you improve your website’s search engine optimization. Your GMB listing can include links to your website, which can help Google to index your site more quickly and improve its ranking in the search results.

Also, if you are concerned with local SEO, one of the most critical steps you should take is to enhance your business’s visibility on Google Maps.

Finally, GMB provides valuable insights into how customers find and interact with your business. You can use this data to change your website and marketing strategy and better understand what customers are searching online.

By creating a Google Business Profile and optimizing your listing for local SEO, you can improve your visibility in local search results. Your profile and map listing can help you attract more customers from your area.

If you’re not already using Google My Business, now is the time to get started. Creating a listing is quick and easy, and it’s a great way to improve your local SEO.

Pitfalls of Optimizing & Managing Your Own Google Business Profile

There are a few potential pitfalls to be aware of when creating your own Google business profile. First, it can take some time to set up the listing correctly, build links and media publicity around your business profile, and ensure the correct categorization.

We find that many customers often use incorrect business names or inaccurate information when adding or updating their GBP.

Business Name – Your business name should match your real-world business name, the one listed on your website, business registration, business cards, etc. Otherwise, you may confuse clients. It’s especially important not to keyword stuff your profile name. Google can potentially suspend your listing or remove it from search results if they find that you are trying to add keywords along with your business name.
Inaccurate information – if your company data is inaccurate, it confuses your customers and can affect how Google places your business within the map pack rankings. Your information should match your website, other business citations, and social media. It’s essential to make sure that all your information is accurate and up to date, as this will be one of the first places potential customers will look to learn more about your business.
Photos – poor quality, outdated, or sometimes even stock photos can create confusion, and are simply less appealing than high-quality, accurate images. Be sure to take photos of your interior and exterior or your location, examples of completed jobs, smiling team members, and any other relevant photos that will help visitors get to know you and your products or services.
Reviews – monitor and respond to any reviews left on your profile, as this can be a valuable way to build trust and credibility with potential customers. If you lack business reviews on your profile or have negative ones, reach out to us for help. Reputation management is one of the most vital components of an effective online presence that many business owners lack. Potential customers rely on reviews to determine whether they want to do business with you.
Questions & Answers – this section of your profile can sometimes be overlooked. If you don’t monitor questions and answers when they come in, it’s possible that a third party or even a competitor may give an inaccurate answer. Helpful responses can attract customers and give them more information about your company, so you want to stay on top of the FAQ section of your profile.

What to Do if Your GMB / GPB Profile is Disabled or Suspended?

Google suspending or disabling profiles can seem random and hard to understand. We’ve had clients set up a listing and think all was well only to find within a day or two or even a week later, the listing suddenly shows disabled or suspended.

When this happens, it can be challenging to find the right solution. It’s important to review what message Google displays so you can send the correct information to support or appeal their decision. In the picture below, our client received a disabled notice shortly after the listing went live:

We help our clients fix these types of problems since they can be time-consuming, especially for business owners without experience in dealing with Google listings.

It can be time-consuming and stressful to respond to customer reviews and post business blogs on your own while still handling the daily operations of your business.

Adding a listing for Google is free and easy but optimizing it to get the best results and have your listing stand out among your competitors takes skill and expertise that in some markets can be difficult.

That’s why companies need to have digital marketing companies such as Niche Quest to build relevancy and trust around your brand, bringing positive brand value and customer attraction and retention to your website and Google Business Profile.

With the Niche Quest branding and publicity SEO service, you will have a company that cares about your business’s reputation and online presence to achieve the results you desire and need in today’s competitive internet marketplace. Call us today for help with your single or multi-location Google Business Profile listings (203) 762-1366.

Google My Business No More: Say Hello to Google Business Profile

Big changes coming to Google My Business this week! GMB for small businesses is retiring in the new year, but no need to fret, your business will still have its listing just its name and management will be a bit different!

Introducing Google Business Profile

According to Google’s recent Ads & Commerce blog, starting this week businesses may now claim and verify their business profile directly on Google Search and in the app for Google Maps. Businesses no longer need to visit the separate GMB website to manage their listings.

Google My Business name is also going away. Instead, businesses will utilize simplified business listings under a new name Google Business Profile.

And in the new year, Google plans to end the Google My Business app completely. Business owners will edit their business profiles directly in maps or on Search, instead of the GMB app or website.

One very important note for large businesses: Google My Business will remain operational for large businesses with multiple locations. However, there is a new name there too: Business Profile Manager.

New Features to Google Business Profile

Communicate directly with customers – you will now be able to message customers right in search.
Call History Access – U.S. and Canadian business owners will now be able to see their call history of inbound calls and where they came from within Google Business Profile
Upgraded Search & Map Experience – everything related to the business profile listing will now use the search or map interface for managing. Claiming a business and editing information for small businesses will be right within maps or search.
Business Profile Manager – the existing Google My Business experience will change for multiple-location, larger companies under a new name with new features that Google will announce over the upcoming months.

For more detailed information about these changes, visit the Google support thread here: https://support.google.com/business/thread/133876833/introducing-new-updates-to-business-profile?hl=en

And of course, we’ll be watching these changes so stay tuned for updates on our Facebook page or this blog. If you need help with your Google listing, be sure to call our Google Business Profile consultants to learn more about our strategies.

Local Business Optimization: You Can’t Win without a Plan or Strategy

Local Business Optimization Digital Marketing Strategies

It’s not easy to get found online without local business optimization. In fact, 80% of consumers search for local businesses on Google. But only 30% of small businesses are showing up in the top 3 organic listings because they don’t have a plan or strategy in place to optimize their business listing and build citations across the web.

The truth is that without a solid SEO foundation, you will never be able to compete with larger companies who can afford more expensive advertising campaigns like Pay Per Click (PPC) and Display Advertising (Display). If your competitors are outranking you organically, it could take months or years before you can overtake them.

The good news is that with a little know-how and hard work, you CAN win. Follow these eight steps to make your business ranking soar and get found by the right people in no time!

8 Digital Marketing Strategies for Local Business Optimization

Step One: Optimize Your Business Listing

To optimize your online presence, it’s critical that you have an accurate account of all of your company information on major search engines like Google, Bing, Yahoo!, etc. This includes things like hours of operation (i.e., if customers can visit during certain days/hours), phone number(s) for customer service or live chat assistance; website URL address; email addresses; logo image file name & size (if one); list of services offered; links to social media accounts, etc.

Step Two: Build Citations Across the Web

Once you’ve optimized your business listing, it’s time to start building citations across the web for more visibility and organic traffic sources. This is done by publishing articles containing a link to an authoritative article or page about your company on various sites throughout the internet such as LinkedIn, Crunchbase, Entrepreneur (and other niche-specific industry blogs). These will take some work but can have a major impact on getting found online!

Step Three: Optimize for Local Search

Optimize your website using Google Webmaster Tools or Bing Site Explorer Google has created a tool called “Google Search Console,” which provides valuable information about how people find your site and what they do once they get there. If you have an existing domain with content already on it, you can submit a site map to Google and Bing Webmaster Tools to improve your ranking on their search engine results pages. By submitting these, you are telling the engines about all the content that is available at your domain so they can crawl it more effectively, index it faster, rank you higher in local SERPs (Search Engine Results Pages), and reduce duplicate content across domains.

Step Four: Engaging with Customers Over Social Media

Engage customers over social media by creating profiles for each business location. It’s important that social media managers have knowledge of what goes into running good SEO campaigns as well because many times they will need to publish articles or make updates directly from Twitter or Facebook feeds without using an outside editor. Keep your readers engaged with your social media profiles by using hashtags, Facebook, and Twitter posts (featuring photos), as well as LinkedIn updates.

Step Five: Monitoring Your Rankings for Local Search Results

Monitor rankings of local search results on a quarterly basis to make sure the work is paying off. Use tools like Google Analytics or Semrush to track traffic from specific keywords that drive customers back to your business’ website. You can also use keyword alerts in Google AdWords so you are notified when someone searches for something relevant online.

Step Six: Stay Ahead of the Competition

Follow your competitors on social media and in search engine results. They might be doing something you aren’t, which could result in a better customer experience for customers who are searching online. Identify new opportunities with their strategies by seeing what they pay attention to on Twitter or Facebook. Utilize keywords that they don’t so you grab more visibility when people are looking for those things locally.

Step Seven: Use Your Own Content Strategically

One way to stand out from the competition (and get found) is using original content as well as outreach campaigns like guest blogging and #1 Press Release Distribution Service. Expertise in one field can make it easy to write articles about subjects related but keeping content only on your site and not reaching out to other sites can result in missed opportunities.

Step Eight: Create a Comprehensive Content Strategy

A content strategy is the backbone of your digital marketing efforts, and it’s one that should be created with care before you dive into allocating resources for delivering on its goals. A living document that outlines how every piece of content you create will help meet business objectives, attract qualified leads, and increase conversions starts by answering questions like these:

What types of content do we want to produce?
Who are our audience members?
Where/when should this type of content live online?
How long should each article be so readers keep reading instead of skimming or skipping over parts they don’t find relevant?
What should we aim to accomplish with this content strategy?
How can our content be leveraged on other channels, such as social media or paid advertising campaigns?
Who will own the execution of this plan and when will it launch?

These answers help marketers create a roadmap for their goals that they’ll use in conjunction with keyword research data. It’s also essential for identifying which metrics you want to monitor to measure performance. “Content is king” has never been truer than now — organizations need quality content if they’re going to overcome competition online. The best way to get started is by mapping out what your audience wants so you know how best and where most effectively to deliver against those needs.

We’ve developed an effective system for helping clients rank locally over time by implementing our local business optimization process into their overall marketing strategy. Find out more about our recently launched step-by-step local marketing strategy system called Online Strategy Domination Mastermind here.

Selling a Gas Station: 3 Things to Consider Before Marketing Your Gas Station for Sale

If you’re thinking about selling a gas station, you probably want to get the highest price in the shortest amount of time. Selling a business involves complex processes that will require time and a solid plan for success.

Here are three primary considerations to maximize the value and minimize the stress of selling a gas station, or any business for that matter. You likely have an idea in mind of what your business is worth and what you will be willing to accept. The following considerations will help you align your expectations with reality.

1) What is a Selling Memorandum?

Preparing your gas station for sale requires creating a thorough overview of your business. You want to present your business to prospective buyers so that it makes it a good purchase for them. The selling memorandum, also known as an offering or selling memo, offers your prospects an insight into your business operations and its future profit potential. The sales memo is a marketing document that highlights your entire business. The details of your selling memorandum depend on your business size and complexity. Ideally, it will make potential buyers more comfortable if they know the history and the potential of the gas station.

The selling memo should include:

Table of Contents
Offering Summary
Business Description
Geographic Location & Building Description
Business Advantages & Strengths
Competitive Overview
Products or Services
Operations, Inventory, Staffing
Marketing Strategy, Trends & Customer Profiles
Key Management & Employees
Future Growth Projections
Potential Buyer Concerns
Financial Information, Revenue Summaries & Net Income
Offer Price & Terms

2) Business Valuation – How to Calculate the Value of a Business for Sale?

When preparing to sell your business, you need to know your business value to price it correctly. A business broker for gas stations will help you determine what your gas station is worth in the market. Accurate pricing attracts the largest pool of buyers with serious intent.

Gas stations differ slightly from other businesses in value assessment in that there are further requirements because of gasoline storage and regulations. Additionally, sellers should consider the station’s brand, condition, and location as well as traffic patterns, the number of gas pumps, and whether the station includes a convenience store or car wash all factor into the value. For example, a branded gas station with numerous gas pumps potentially holds more worth than an unbranded one with 2 or 3 pumps.

3) Expert Assistance When Selling a Gas Station

Selling a gas station is something that typically requires assistance. The sales process can be complex since it includes preparing the business for sale, deciding on the price, marketing your gas station for sale plus putting together financial documents for buyers, and completing the legal paperwork. Putting together a team of expert advisors can streamline the process to ensure you get the best price for your business.

Strategic Advisor – Your strategic advisor is a trusted source and a vital team member for the selling process. The team member could be a business broker who specializes in selling gas stations and convenience stores. For some business owners, the lawyer, accountant, or financial advisor serves in this role.
Business Lawyer – Your lawyer will help you with potential regulatory concerns, licenses, or environmental concerns that may affect your business. The more transparent you are upfront to a potential buyer, the smoother the process will be. Hidden or overlooked issues that may arise can change the buyer’s perception impacting their offering price or even jeopardizing the sale even if it is just an oversight.
Accountant – The buyer will take a detailed look at your financials. If you have your accountant prepare accurate income and expense documents, it will avoid unpleasant surprises during the transaction process.
Banker – This team member assists with financing to meet buyer requirements. They also provide a more attractive business by offering strategic advice and financing reinvestments.

Business brokers offer services to sell businesses quickly and at maximum value. These experts can ease the burden of putting your gas station up for sale and guide you in creating the selling memorandum and obtaining the business valuation.

Design Build Company

Concrete Polishing Contractor Publicity SEO

Overview

Sure, the technology has come a long way since then, and the variety of the information objects we’re managing has changed a lot, but one tenet has remained constant we’ve always focused on the intersection of people, processes, and information. As the Association for Intelligent Information Management, we help organizations put their information to work.

Tenet has remained constant: we’ve always focused on the intersection of people, processes, and information. As the Association for Intelligent Information Management, we help organizations put their information to work.

Problems

Challenge

Technology has come a long way since then, and the variety of the information objects we’re managing has changed a lot, but one tenet has remained constant we’ve always focused on the intersection of people, processes, and information. As the Association for Intelligent Information Management, we help organizations put their information to work.

Solution

Radiology Offices

Branding & Publicity SEO for Radiologists

Google My Business, AdWords & SEO for Radiologists & Radiology Centers: A Case Study

This case study is about marketing campaigns using SEO, Google My Business, AdWords, and Facebook for a radiology and x-ray business with twelve locations.

About the Radiology Center Digital Marketing Campaign

Commenced – August 2014
Website Traffic August 2014 – 4,000 monthly visitors
Website Traffic – Current – 35,700 monthly
Google My Business – August 2014 1 location, minimal views
Google My Business November 2015 – 75,000 views monthly (12 offices)
Google My Business November 2019 – 252,000 views monthly (12 offices)
Google My Business Phone Calls – November 2015 – 1,400 monthly
Google My Business Phone Calls – November 2019 – 8,100 monthly

Today, they are not just a local radiology practice. They are a household brand in their market and are recognized as one of the top radiology practices in the country. They dominate the Google landscape. Here’s how we did it.

Solution

Step 1: Keyword Research – Search Engine Optimization / SEO for Radiologists

We live in a demand-driven world where customers are empowered to get what they want. That starts with keywords.

When we built the SEO for radiologists’ campaign, our goal was to provide the client with the opportunity to rank high on Google searches for every keyword and combination of keywords available.

As per Niche Quest strategies, we broke the services down by niche and sub-niche.

Insurance	Men’s Imaging	Women’s Imaging	Pediatrics	Referring Physicians
Forms	Book an Appointment	Pay Your Bill	Billing Questions	Locations
Breast Imaging	Cardiac Imaging	CT Scan	Dexa Scan	Fluoroscopy
Mammography	MRI	Nuclear Medicine	Screenings	Ultrasound
Virtual Colonoscopy	X-rays	Barium Studies	Intelerad Pac System	MRI Contrast

3D Tomosynthesis	Breast Biopsy	Breast Imaging	Dexa Scan	Digital Mammography
Echo Cardiogram	Ultrasound	Ultrasound Fetal	Cardiac MRI	CT Angiography
Cat Scan	MR Angiography	Arthrogram	Venography	Nuclear Medicine
Prostate MRI Ultrasound Vascular Doppler	Virtual Colonoscopy	Breast Imaging	Cardiac Imaging	Lung Screenings
Employer Programs

The keywords and subcategories enabled us to create a blueprint for the website and its brand. As we completed the keyword research niche by niche, we learned how their target audience searches online. It was like piecing together a jigsaw puzzle.

This blueprint became our multi-year strategy for adding new content to the website, blog posts, SEO for Radiologists, AdWords, and Facebook campaigns.

Step 2: Page Content Using Keyword SEO for Radiologists – Finding Hooks and Angles

When we started to dig into the keywords for each niche, we discovered many keywords. Every keyword has the potential to generate a new patient.

With this in mind, every page follows the same keyword formula. We create categories on each page to make it easy to scan. Google rewards page content focused on a single niche.

The keyword categories become like hooks and trigger words. These phrases help increase the conversion of a reader to a patient. It also enables the website to get many search results from a single page.

When we analyze the traffic results, we frequently find new angles. We continue to learn what patients and doctors want by learning about their search patterns.

The result is new keywords, hooks, and angles to get more patients.

Step 3: Website Design for Radiology Practices

Companies who start with design, then decide to add searched keywords later miss a huge opportunity.

We built the new radiology website after keywords and content. We know what consumers wanted, and we delivered it to them.

This strategy, more than anything else, enabled the radiology practice to outperform its competitors. The new website is easy to read. Each page follows a consistent format.

The ease of use makes the site memorable. When we view their competitors’ websites, we find them messy, inconsistent, and hard to read.

Google notices the number of page views, time on each page, and a high number of returning visitors.

The result? More traffic and more patients.

Step 4: Location Pages for Diagnostic Radiology Centers

We created a location page for each of the 12 locations. This strategy serves numerous purposes.

12 Location Pages – Most patients going to a radiology practice for an MRI, x-ray, or other service have not been there before. So, we made it easy for them. Each location page has images of the building and entrance.

We included a Google map, hours of operation, services, and the Office manager. We included the bus station location and walking directions for those who travel to work by bus.

This simple idea has minimized missed and late appointments.

Step 5: Google AdWords for Radiologists

When we implemented a Google AdWords campaign, we already had a unique insight into niche markets provided by our client.

If we had not built our foundation starting with in-depth keywords, our Google AdWords campaigns would not have been as effective.

Fortunately, we did, and it paid off.

Our Google AdWords campaign for radiologists produces 1,500 calls per month. Our AdWords campaigns have high relevance scores and high conversion.

Step 6: Backlink Campaign for Radiology Centers

There are two ways that Google rewards search engine optimization.

On-Page SEO – as discussed, keywords and content are strategically placed on each web page to bring ranking and traffic.
Inbound Links – On-Page SEO is not enough. Google measures your popularity by the websites that link to you. The quantity, quality, and relevance of sites that link to your site is the art that pushes a web page to the top of the search. Inbound links from other websites target the home page, interior pages, and Google My Business.

google business SEO for Radiology Practices

Summary

The Key to SEO, Google My Business and AdWords for Radiology Practices

One of the best outcomes from these strategies is how a local radiology practice became a brand name in its local market.

Their success came because they never stopped investing in their marketing. In fact, over the years, as the results increased, they increased their investment with increasing ROI (Return on Investment).

If you have a radiology practice and want to know more about how to build your brand, contact:

Rita Christensen – iColor Studio 856-768-3598

Ed Winslow – NicheQuest at 203-762-1366