If you are an employment lawyer looking for a SEO and Social Media Strategy, this is for you.
Before you build a website or write 1 page of content, it’s worth spending some time upfront building a strong foundation for your marketing if you want your phone to ring. Continue reading
Want a steady flow of new customers for your photography business? Let’s start at the beginning. Before your web site, your SEO Strategy, Facebook campaigns, Pinterest, Instagram or YouYube videos, you know what your customers want, what they search for and how to meet their demand.
The purpose of this post is to show you how to build a foundation with your website and social media strategy and attract new customers.
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Your Local SEO Guide in Connecticut and Nationwide
Search Engine Optimization is all about one thing…leads.
Getting ranked on Google page one or even #1 on page one is easy. Anyone can do it with a little training, but one keyword is not enough.
The key to generating a steady flow of targeted leads from Search Engine Optimization (SEO) for local businesses is ranking on Google for hundreds of keywords. And not just any keywords, but keywords that are in demand by your customers.
[box type=”info”] Consider this: a local contractor gets 2,000 visits per month to his website. The site delivers 100 leads in a month. That’s more prospects than he can handle. But how many times was the most searched keyword searched?[/box]
The answer is 10. The most searched keyword brought 10 visitors to the site out of 2,000. In fact, 1,960 of those visitors each searched something different before clicking through to the website.
The reality is you won’t get enough traffic or leads from one good-ranking keyword. You need keyword diversity as well as geographic diversity.
There are exceptions.
Some businesses can get leads for keywords such as Plumber, Nail Salon, Wine Store, Dumpster, Florist. But they are missing out if that’s all they target in one town.
The key to Local SEO ranking starts with a demand-driven SEO strategy based on your business model, value of your customer, the number of customers your business can handle and how far you are willing to travel to a client or the distance they will travel to you.
Let’s not forget your competitors. Is it easy to get lots of exposure on Google or is the online competition fierce?
Good news! There’s always an edge even in the most competitive markets.
Results from Google search are like fireworks. They go up with anticipation, then blossom if you build the right foundation.
Strategy #1 – Google Suggest: Before you start, or even if you have already started, the first step is to visit Google Suggest. Without even knowing, you’ve already used Google Suggest. Any time you visit Google and search, you see suggested words. You likely haven’t thought about it.
You see these words that relate to your search. If they don’t help you, just plow right through them. If they do, you go in that direction.
If you want to capitalize on your efforts, try searching the general keywords that relate to your business. Then type in the letter A. Google will suggest relevant words.
For example: If you search the term “Florist,” you may also see the suggestions:
“Florist near me”
“Florist NYC” or
“Florist definition”
The “near me” and “NYC” results indicate that people search locally or hyperlocally.
Next, you add the letter A to the phrase like so: “florist a”
In my results, it displays local town names. So I’ll move on to the letter B and the letter C. I’m trying to find what people want so I just keep digging through the alphabet.
When I come to the letter D, I find “delivery.” Florist Delivery then becomes an interesting keyword phrase that might offer an edge over the competition.
Pressing on further, I get to the letter F and discover another new term, “florist for wedding.” Now, it’s getting interesting. By combining key phrases, I now have a new one: “a florist for weddings that delivers.” That could potentially provide a new demand-driven income stream. Nice!
So I keep going through the alphabet, and mainly I find geographic towns and state names. I need more ideas.
Wait.
I go back and search “Florist For” followed by the letter “a” and then each letter of the alphabet in order. Here’s a sample of what I found:
Florist for cheap
You see, it never ends. This is the fun part of SEO. It’s like being a treasure hunter.
Now let’s find more ideas to get more clients.
Strategy #2 – Amazon: You will make an amazing discovery for your business with a few simple steps by searching books on Amazon. Now that I think of it, you might even find some interesting ideas in Amazon products too. For now, let’s stick with books.
The idea is to find books for your business niche. Since we’re on the florist niche, we’ll stick with that one.
Keep in Mind:
Amazon Step 1: Search Florists under Books on Amazon
Amazon Step 2: Search Books
Look for books with highest amount of reviews. Reviews indicate an engaged following.
Amazon Step 3: Click the Book
You will be taken to a summary of the book. You can scroll down and find other books people have purchased.
You can also scroll back to the book, and click to find the table of contents. Now you know what is in demand that people are willing to pay for.
It’s all done for you. This is how you build a Local SEO strategy by starting with demand.
Step 4: Look at Reviews and Best Sellers Rank
Already you are formulating an amazing Local SEO strategy for Your Fairfield County Customers. It doesn’t stop there. If you want to build a brand that dominates your market, you now know what people search and what’s in demand.
You’ll also have discovered tons of keywords that you likely had never thought about.
You are on your way to an amazing ride, all made possible by the internet.
Strategy #4 – YouTube:
As if you didn’t already have a ton of amazing data at your fingertips, let’s now take a stroll over to YouTube.
YouTube is the 2nd largest search engine after Google, and it’s owned by Google – another demand driven channel.
You can start the process of searching with the keywords you found.
In the image below, you can see I searched “florists.” As you now know, you can search deeper long tail keywords and find more videos.
You can see the titles, who created them, the amounts of views and time of each video. But most important, you will learn more about the demand for your niche business.
Summary
This is the start of a Local SEO Strategy. It doesn’t take long to go through this process if you follow the steps.
Search Engine Optimization is really just sales with results achieved by meeting demand. It’s not hard, but it does take work and a desire to succeed.
NicheQuest is a local SEO Agency located in the heart of Fairfield County, Connecticut. We’re here to help. Call us at (203) 762-1366 for assistance with your website, SEO and keyword strategy.
Despite all the Google changes we hear about, one constant that works for me and my clients continues to be keyword-rich blog posts.
I’ve been doing this for 7 years, and this method still works.
Yesterday was January 12. I wrote a blog post titled Top 11 SEO Strategies for Professional Organizers.
In less than 1 hour, the post was able to rank on Google page 1 for numerous keyword queries.
To successfully build your brand and dominate your market, you need a local SEO strategy for your site.
By local SEO, I’m referring to your plan for content marketing on Google and social media, including Facebook and Twitter. Success on these platforms means you’ll dominate your market and ultimately go national with your website. Continue reading
You ever see someone with extraordinary success and wonder, “Why Not Me?”
They don’t seem smarter or better looking than you. You might even have a better personality than they do.
So why them and not you? The simple reason. Your plan. Continue reading
Many of you are seeking ways to increase your productivity and profits. I deal with this same issue regularly myself and find our new and existing clients do the same. I have found most of us fall into 1 of 3 buckets:
In this post, I’m going to explain where success begins online.
To generate leads and new customers with SEO and Social Media You Need a SMART Plan.
Every SEO course I’ve ever taken shows how to get ranked on Google.
Every social media course I’ve taken shows how to create “likes” or “shares” or advertising campaigns.
What they overlook is the critical ingredient to success. A SMART Plan.Continue reading
If you’re looking for content ideas to write about for your blog as well as meaningful Facebook and Twitter posts, this is for you.
I’m going to explain how I use Amazon to find content for my clients sites. I also discuss some basics about what makes a blog profitable including backlinks and the importance of keywords.
In the second half of this post I show a step by step process to finding exactly the content in demand by your website visitors and social media fans that will convert to sales.Continue reading
If you need new clients, read on.
What I’m going to share with you is how I helped a client get 3 new clients literally overnight with 1 blog post that ranked for 50 different search terms on page 1 of Google. One is worth $70,000.
In the screen image below you will see the blog post shows 17 hours since it was posted. I should have taken a screen image right after it was published to show you that the blog post actually ranked for a few Google search terms within 7 minutes of going live. My target keyword is decorative concrete flooring Bethesda Maryland as you can see below.
What is really exciting is that since the post went live, the results keep getting better.Continue reading