Google Ads for Emergency Plumbers

Google Ads for Emergency Plumbers is the quickest and most profitable way to get new customers.

Ads can be created in 1 day, submitted to Google for approval, then they go live. The process can be completed in 48 hours.

When a home or business owner has a plumbing emergency, the first thing they do is search for a solution online.

Google Adwords is the highest positioned search results on Google. That’s who potential customers are going to call.

You can set up Adwords to target by plumbing emergency by neighborhood, town, or city.

Your Sales Page – A Key factor to Get Those Leads Using Google Ads for Emergency Plumbers

Google Adwords convert clicks to customers at the highest rate for the cheapest cost per click with a highly relevant sales page. Sending Adwords clicks to a home page on a website frequently does not produce many leads.

Here Are The 6 Keys to a Profit Producing Sales Page

Clear message – the top area of your sales (Landing page) needs a clear message about what you do and where.
Phone Number – Your phone number needs to click to call via mobile phone. When an emergency arises, the mobile phone is the quickest path to a solution. The phone number should be easy to access as your page visitor scrolls down the page.
Contact Form – Contact Forms should be at the top of a page. Include fields for name, phone, email, and message.
Clear Photos – I have found clear photos of the kind of work you do take on a mobile phone work the best. Avoid using stock photos. Make it real.
Testimonials – Add proof that you are a real, reputable plumbing service.

A quick note about sales pages. Many of the sales pages we create have ten ways to make contact by phone, email, and a contact form. We use different buttons for different actions.

7 Common Plumbing Emergencies You Can Target

Toilet Overflows – This can also be a clogged toilet, or it’s leaking.
Broken Pipes – When pipes burst, it’s an emergency issue.
Leaking Pipes – when pipes leak, they cause a lot of problems.
Clogged Sinks – Unclogging drains is not a DIY project. They need a pro, fast.
Clogged Showers – It’s hard to live with a clogged shower. Adwords will position you immediately.
Basement Flooding – This could be a sump pump problem or the result of a burst pipe.
No Hot Water – For most people, this is an emergency requirement.

Cost Of Adwords for Advertising Plumbing Emergency Services

Our Google Adwords for Emergency Plumber program starts at $399.00 per month. You can increase as needed. We always suggest to start small, then grow as profits grow.

We provide you with a dashboard login where you can see the results of your campaign. You’ll also get access to a report that measures the online health of your website.

Call Ed for more information at 203-762-1366. We are based in Wilton, CT, and NYC. We serve plumbers nationwide.

Google Adwords for Electricians & Emergency Electrical Services

The quickest way to get in front of your potential customers is through advertising with Google AdWords for electricians & emergency electrical services.

Property owners – home and business – who have an urgent need or emergency will do a specific search on Google to find the answer and choose an electrician for their needs.

It takes just 48 hours to create Google ads and submit them to Google for approval. Once the ads are approved, they go live for your prospects to see whenever they search for help.

Ad campaigns usually start at $399.00 per month. You can expand your budget as needed. For large electrical businesses, you can run numerous AdWords campaigns targeting consumers looking for specific services in different areas.

You may also laser-target consumers by neighborhood, town, city, or multiple towns and cities.

The focused targeting allows you to easily target an audience in a 1 to 5 block area of urban centers such as New York City. Based on market feedback, our system allows you to adjust and improve ads as needed.

One of the keys to Google Adword conversion (when someone clicks on your ad to visit your site) is to have a very relevant and easy-to-read landing page, sometimes referred to as a sales page.

Most people today are on mobile phones. Your sales page must also be mobile compatible.

Sales Page Template for Emergency Electrician Adwords Campaigns

Phone Number – Include a phone number that’s easy to see, preferably right on top of the page. Consumers don’t have time to look. If they can’t find it, they will leave your sales page.
Contact Form – Contact form also needs to be immediately available toward the top of the page. The field should include name, phone number, email, requirement. Make it easy. Don’t ask for too much.
Clear Message – Tell your customer in a clear message about what you do and where. Don’t expect them to figure it out.
Photos – Add a few images that indicate what you do. If your message is clear and relevant to your ad, they will continue to scroll through your page.
Testimonials – If you have testimonials, post them on your sales page. Testimonials are the “Cherry on Top” for a sales page.
Personal Photos – Just like on Facebook, Instagram, and Linked In, consumers want to know who you are.

Cost of Google Adwords for Electricians

We have an affordable PPC program that you can start for $399.00 per month. You can increase the budget as needed based on profits.

If you need a sales page or website for an AdWords campaign, we can create one for you.

Local Areas We Serve

We are based in Wilton, Connecticut, and NYC, providing AdWords for electricians nationwide.

Google Adwords For Walk-In Clinics

Want to position your walk-in clinic services directly to your patients? Google Adwords provides the most effective way to advertise your medical services to your patients.

It only takes one day to create your ads, and they typically go live within two days. Once live, the ads will appear for specific searches in local areas.

Ad targets can be by neighborhood, town, or city. They can appear for specific ailments if your walk-in clinic provides specialized health care.

Critical Elements to a Google Adwords Ad

1. Phone Number – Your phone number needs to be visible on an ad and your landing page. Most patients will search via mobile phone. The landing page needs to have an easy click to call feature.
2. Local Targeting – Your ads can be hyper-local targeted. If you service a 5 to 10 block radius in a city, your ads can target that market specifically. If suburban markets, you can target an audience in a single town or part of two different towns. You can focus on where your market is specifically.
3. Adwords for Walk-In Clinic Pricing – Cost is very affordable. Pricing starts at $399 per month. Ads can be scaled based on the amount of visibility you desire. It’s always best to start small and expand.

Setting Up Adwords for Walkin Clinics – The Process

About Your Clinic – The first step is to tell us about your clinic.
Create The Google Ads – We do the keyword research for your ads based on what your patients search. Then we create customized ads.
Optimize The Ads – ads are op[timized for best results based on your budget and target audience.

Monitor Ads – We monitor and improve ads over time to maximize results.

Local Areas We Serve

We are based in Wilton, Connecticut, 1 Hour From NYC. We work with clients nationwide. We can provide AdWords campaigns for one location or many.

Google Adwords for Restaurant Delivery Services

The most profitable way to generate new customers for your restaurant delivery service is with Google Adwords.

In just a few days, you can create and deliver ads to your target audience when they search specifically for a service like yours.

When potential customers click your ad, they arrive at a web page, which is usually a sales page. To increase the conversion of your sales page visitor, there are a few key elements that increase conversion:

Clear Message – The message on your sales page needs to be crystal clear. The first 2 key elements are what you offer and where. Consumers don’t have time to try and figure out whether what you offer is right for them or not. You need to give it to them.
Phone Number– The majority of your customers will search for restaurant delivery services on mobile phones. The phone number on your page needs to be click-to-call. Most consumers click to call with their thumb. The number should be front and center, easy to click.
Contact Form – For those customers with questions, an easily accessible contact form is a must.
Quality Photos – High-quality photos make a huge difference. As your prospective customer scrolls down the page, include a few photos of your featured items.
Menu – It’s a great idea to have your menu readily available. Ideally, include everything mentioned above plus your menu on one page.

How Much Do Google Adwords Campaigns Cost?
Ad campaigns start at $399.00 per month. They can increase as far as your budget will allow. The best strategy is to start small and increase your budget as you become profitable.

Local Areas We Serve – NYC and Nationwide
NicheQuest is located in NYC and Wilton Connecticut. We specialize in Google Adwords, Display Ads, Facebook and Retargeting. We also build sales/landing pages and websites for our customers

Google My Business, AdWords & SEO for Radiologists & Radiology Centers: A Case Study

This case study is about marketing campaigns using SEO, Google My Business, AdWords, and Facebook for a radiology and x-ray business with 12 locations.

About the Radiology Center Digital Marketing Campaign

Commenced – August 2014
Website Traffic August 2014 – 4,000 monthly visitors
Website Traffic – Current – 35,700 monthly
Google My Business – August 2014 1 location, minimal views
Google My Business November 2015 – 75,000 views monthly (12 offices)
Google My Business November 2019 – 252,000 views monthly (12 offices)
Google My Business Phone Calls – November 2015 – 1,400 monthly
Google My Business Phone Calls – November 2019 – 8,100 monthly

Today, they are not just a local radiology practice. They are a household brand in their market and recognized as one of the top radiology practices in the country.

They dominate the Google landscape.

Here’s how we did it.

Step 1: Keyword Research – Search Engine Optimization / SEO for Radiologists

We live in a demand-driven world where the customer is empowered to get what they want.

That starts with keywords.

When we built the SEO for radiologists campaign, our goal was to provide the client with the opportunity to rank high on Google searches for every possible keyword and combinations of keywords available.

As per NicheQuest strategies, we broke the services down by niche and sub-niche.

Insurance	Men’s Imaging	Women’s Imaging	Pediatrics	Referring Physicians
Forms	Book an Appointment	Pay Your Bill	Billing Questions	Locations
Breast Imaging	Cardiac Imaging	CT Scan	Dexa Scan	Fluoroscopy
Mammography	MRI	Nuclear Medicine	Screenings	Ultrasound
Virtual Colonoscopy	X-rays	Barium Studies	Intelerad Pac System	MRI Contrast

3D Tomosynthesis	Breast Biopsy	Breast Imaging	Dexa Scan	Digital Mammography
Echo Cardiogram	Ultrasound	Ultrasound Fetal	Cardiac MRI	CT Angiography
Cat Scan	MR Angiography	Arthrogram	Venography	Nuclear Medicine
Prostate MRI Ultrasound Vascular Doppler	Virtual Colonoscopy	Breast Imaging	Cardiac Imaging	Lung Screenings
Employer Programs

The keywords and subcategories enabled us to create a blueprint for the website and its brand.

As we completed the keyword research niche by niche, we learned how their target audience searches online. It was like piecing together a jigsaw puzzle.

This blueprint became our multi-year strategy for adding new content to the website, blog posts, SEO for Radiologists, AdWords, and Facebook campaigns.

Step 2: Page Content Using Keyword SEO for Radiologists – Finding Hooks and Angles

When we started to dig into the keywords for each niche, we discovered many keywords.

Every keyword has the potential to generate a new patient.

With this in mind, every page follows the same keyword formula. We create categories on each page to make it easy to scan. Google rewards page content focused on a single niche.

The keyword categories become like hooks and trigger words. These phrases help increase the conversion of a reader to a patient.

It also enables the website to get many search results from a single page.

When we analyze the traffic results, we frequently find new angles.

We continue to learn what patients and doctors want by learning about their search patterns.

The result is new keywords, hooks, and angles to get more patients.

Step 3: Website Design for Radiology Practices

Companies who start with design, then decide to add searched keywords later miss a huge opportunity.

We built the new radiology website after keywords and content. We know what consumers wanted, and we delivered it to them.

This strategy, more than anything else, enabled the radiology practice to outperform their competitors. The new website is easy to read. Each page follows a consistent format.

The ease of use makes the site memorable.

When we view their competitors’ websites, we find them messy, inconsistent, and hard to read.

Google notices the number of page views, time on each page, and a high amount of returning visitors.

The result? More traffic and more patients.

Step 4: Location Pages for Diagnostic Radiology Centers

We created a location page for each of the 12 locations. This strategy serves numerous purposes.

12 Location Pages – Most patients going to a radiology practice for an MRI, x-ray, or other service have not been there before. So, we made it easy for them. Each location page has images of the building and entrance.

We included a Google map, hours of operation, services, and the Office manager.

We included the bus station location and walking directions for those who travel to work by bus.

This simple idea has minimized missed and late appointments.

Step 5: Google AdWords for Radiologists

When we implemented a Google AdWords campaign, we already had a unique insight into niche markets provided by our client.

If we had not built our foundation starting with in-depth keywords, our Google AdWords campaigns would not have been as effective.

Fortunately, we did, and it paid off.

Our Google AdWords campaign for radiologists produces 1,500 calls per month.

Our AdWords campaigns have high relevance scores and high conversion.

Step 6: Backlink Campaign for Radiology Centers

There are two ways that Google rewards search engine optimization.

On-Page SEO – as discussed, keywords and content are strategically placed on each web page to bring ranking and traffic.
Inbound Links – On-Page SEO is not enough. Google measures your popularity by the websites that link to you. The quantity, quality, and relevance of sites that link to your site is the art that pushes a web page to the top of the search. Inbound links from other websites target the home page, interior pages, and Google My Business.

Summary: The Key to SEO, Google My Business and AdWords for Radiology Practices

One of the best outcomes from these strategies is how a local radiology practice became a brand name in their local market.

Their success came because they never stopped investing in their marketing. In fact, over the years, as the results increased, they increased their investment with increasing ROI (Return on Investment).

If you have a radiology practice and want to know more about how to build your brand, contact:

Rita Christensen – iColor Studio 856-768-3598

Ed Winslow – NicheQuest at 203-762-1366

GMB Optimization: The 5 Steps of A Customers Journey

GMB optimization offers an opportunity to get tremendous exposure for your business. The key to success is continuing to market so that people will see your brand over and over online. Google My Business builds your exposure, online reputation, and gives you remarkable opportunities to reach your ideal customers.

Why Google My Business and Maps Optimization Is So Profitable

Think about the last time you spent $50 to $5,000. With 100% certainty, you were in the market. You did your research. You did a keyword search then looked at the Google My Business and GMB Maps listings. You checked the Google reviews, then the descriptions, hours of operation, and photos.

This process is called Discovery Searching. (According to Bright Social, 84% of searches are Discovery searches.)

Frequently, the next step is to search for a business name on Google. This Direct Search process begins when you want to learn more about a business (this happens at steps 2,3, and 4. See below).

You make a quick scan of their website and articles that appear for their business or brand name. Are they credible? Can they be trusted?

You’re looking, but not buying yet.

This process happens every day. You may search Google for days, weeks, months, or years before you pull the trigger and make the purchase.

Whether you realize it or not, you just went through the 5 Step Customer Journey.

Awareness of the 5-Step Journey of a Customer Will Increase Your Sales and Revenue

Marketing and Sales is a process, not a one-hit-wonder. A clear sales and marketing message on your GMB listing and your website delivered over and over to the same audience produces profits. Awareness of the 5 steps of a buyer’s journey will increase the profits of your marketing and sales efforts.

What Are The 5 Steps of a Buyers Journey?

Step 1. Completely Unaware – Your prospect does a Google search. They do not know you or your service, and they lack awareness about your unique values compared to your competitors. They are not a buyer of your product or service yet.

Step 2. Problem Aware – Your prospect senses they have a problem but doesn’t know there is a solution. They are not going to buy from you at this level. The more Google My Business visibility, the more your prospects will move through stages 3,4, and 5.

Step 3. Solution Aware – Your prospect knows the solution they want, but not that your product or service provides it. They are getting warmer at this level.

Step 4. Product Aware – Your prospect knows what you sell, but isn’t sure it’s right for him/her.

Step 5. The Most Aware – Your prospect knows your product and only needs to know “The Deal,” the cost. They are ready to buy subject to the price. Google My Business optimization (with follow up via calls, email, or text message) will position you when they are ready to buy.

Your knowledge of the five steps of prospects and existing customers will help you deal with them where they are in the sales process both online and offline.

How to Move Your Prospects from Step 1 to Step 5

We have run hundreds of marketing and sales campaigns for ourselves and our clients for well over 20 years.

I’ve seen business growth range from failure to extraordinary results. Those with the most remarkable results invest in their marketing continuously. I’ve seen many great businesses who quit to suffer stagnation or decline. Some have even gone out of business.

The key to steady growth is steady marketing.

Of all the marketing I’ve ever experienced, Google SEO, GMB optimization, and GMB Maps SEO have been the most effective.

Google My Business Optimization Potential

Few business owners and marketing agencies are aware of the potential with Google My Business and Maps exposure for generating sales growth.

Many perceive Google My Business as an afterthought. They set it up, add a few photos, and forget about it. When it doesn’t produce, they think Google My Business doesn’t work for them.

The reality is you can get exposure for hundreds and, in some cases, thousands of keyword searches.

The chart below shows 347,000 views over three months for a Luxury Design/Build business in NYC. Though this is a rare phenomenon, it shows the extraordinary potential.

This client started with zero searches. Now they get over 100,000 monthly Google My Business and Maps Views. They stuck with marketing and are reaping the rewards.

NicheQuest SEO in Fairfield County CT

NicheQuest, based in Fairfield County CT, is a Google My Business, SEO specialist, and business advisory agency.

We have clients from NYC to Los Angeles in Real Estate, construction, and health care. Many of our clients are marketing agencies. Contact us today to learn more about GMB optimization to increase your website traffic and ranking in Google.

ReplyBuy Review and Text Message Marketing For Contractors Case Study

Introduction – Case Study: ReplyBuy Review & Text Message Marketing for Contractors

In this article, I’m going to explain my hands-on, in-the-trenches experience with ReplyBuy Text Message marketing.

The results were extraordinary.

First, let me introduce myself. I’m Ed Winslow, owner of NicheQuest.com. We specialize in lead generation for small to mid-sized businesses. Our strategy, as the company name implies, is to find and promote niche markets within an industry and create profits for them.

For this Replybuy review, the campaign I’m going to discuss is for Parker Smith, who has built a thriving 7-figure painting and concrete epoxy flooring company in McMinnville, Oregon – Smith and Company Painting. Google search, Facebook ads, and word of mouth referrals are a big part of their new customer growth.

ReplyBuy Review Case Study

My Experience – I never heard of ReplyBuy until this first campaign and never did text message advertising.

Customer Service – Amazing. Armando Spataro, the Senior Director of Client Services, educated Parker and me through every step of the process. He took an excel spreadsheet with names and phone numbers, uploaded to the ReplyBuy Dashboard; then mobile verified all the phone numbers. We ended up with 2,700 mobile verified numbers out of 3,000. Armando worked with us to craft a custom message with an automated response.

After the campaign started, I adjusted the message and automated response based on customer feedback. I found this to be an essential part of text message marketing.

Our Goal –The winter season for Smith and Company is typically slow and stressful. The challenge is to keep busy with projects, so Parker doesn’t lose their trained crew. When we started the campaign in late October, the schedule from November – March was thin.

The Result – Now, the schedule is full through Mid-February after only 1,200 of 2,700 messages sent. Not only is the schedule booked for the winter, but many responses from the text messages are also for spring and summer projects. Parker is already starting to book residential and commercial projects well into next year.

Our Text Message – You can personalize each message by first name or last name. First name messages are amazing. The receiver responds because the message is personally crafted just for them. It does not appear to be a mass marketing message. It Reads – Hi {Jill} It’s Parker from Smith & Co. We’re running Winter specials for painting and garage floor epoxy. Do you have an interest?

You can set automated responses based on keywords or their comments so that the person may respond with yes, I’m interested or no, not interested.

Amount of Text Messages Sent – My first thought was to send 250 text messages per day. That would mean contacting all 2700 numbers in 11 days.

Response – After two days, Parker said STOP. There were too many leads coming in. Parker wanted to stop so he could catch up completely. I said, let’s reduce to 70 per day. My goal was to test the best times and days to send. We cut to 70 text messages per day. Every text message produced 5 to 8 leads, about 7 to 10 percent. Think about that. Just five leads per day bring the total to 100 per month. That’s on top of leads coming in from Facebook ads and Google Search.

Hot leads started coming in within 30 seconds.

We had to stop again, which we did for about ten days so Parker could catch up. There were too many leads. Keep in mind this was during the slow season when, typically, it’s hard to get new business — text messaging solves that problem.

Quality of Leads – These leads are hot. As internet marketers, we refer to prospects as cold and warm. Cold traffic means those people who have never heard of you while warm traffic is those who have seen you a few times. These leads were a completely different level.

The database was previous customers, those who received a quote or inquired from a Google search or Facebook ad.

Those who responded wanted a quote for an immediate requirement. These prospects already knew and trusted Parker and the Smith & Co team.

Those who didn’t respond politely said, “no thanks.” Some said, “Thanks Parker, nothing at this time, have a great holiday.” Many appreciated the message. About 5% said they moved, and just a few said take me off your list. Removing someone requires a simple click.

It became fun to send out the text messages. It was like playing a slot machine and winning every time.

Note – Parker invests in his digital marketing and building his reputation. His Google SEO is healthy, and the company has exceptionally active Facebook Ad campaigns along with many positive reviews. He’s not a stranger to his text message audience.

Using Keywords in The Message – Parker does interior and exterior painting. He also resurfaces commercial and residential concrete floors with epoxy. The first 500 messages sent were for painting services. Then I included “Winter specials for painting and garage floor epoxy.” Adding garage floor epoxy to the messaging brought in garage floor leads along with commercial floor leads. Key take away – Be specific with your message, use keywords.

How to Send the Text Message – Armando from ReplyBuy told me to send each message manually. My first thought was “I have to send out 2,700 messages one at a time, that’s a job”. There is not a 1-click automated solution. I think it has to do with the phone carriers. If the phone carriers see 2,700 messages going out at once, they will flag the campaign as spam and block the number.

Manual sending is not an issue. I was able to position my mouse cursor in one spot then start clicking. I was able to send 70 messages in less than 30 seconds.

Consumer Response – Sending text messages is personal. I found that a customized response, whether interested or not, improved the customer experience. A simple “Thanks” goes a long way. Everyone on the list is a potential customer at some time. They might respond later or be a referral source.

Could I hire a low-cost Virtual Assistant to run the campaigns? Possibly after I’ve mastered the process. In this case, the hands-on, personal touch with a quick response was valuable. It’s a form of sales. In Parker’s case, painting and garage floor coatings are worth $2,500 – $50,000. Each response and referral are valuable. For now, I’m going to be hands-on. The upside is that profit potential is substantial.

Frequency of Sending Messages – My experience is that every business is unique. Sending 50 to 70 messages per day during the slowest time of year produced extraordinary results for Parker. During the busiest time of year, ten per day might be too much. 250 per day for Parkers business was too many. Understanding your audience is critical. Communication with Parker’s audience requires finesse. At this time, I don’t think we should run text marketing campaigns to Parker’s audience more than twice per year.

ReplyBuy Review – My Key Takeaways

Quick, Profitable Results – ReplyBuy Text Message Marketing is the quickest and highest converting sales tool I’ve ever experienced. Hot, profitable leads can come in within 30 seconds.

How to Get a Database – Build a real database. Do not buy a list and think you can just send text messages to make money. There are legal issues that could get you in trouble. I’m not an expert on this topic. I’d look into it first.

I’d suggest a Google or Facebook Campaign with a lead capture system for name and phone number, and then use text messaging for follow up.

What Businesses Can Profit from Text Message Marketing

My experience is just about every business on the planet can benefit hugely.

You don’t want to implement a bull-in-the China-shop strategy. Start slow and figure out your unique strategy first. See how your consumer responds.

In Parker’s case, I would only contact his database twice per year. I might even reach out to his customer base once per year and an email newsletter a few times per year.

Summary -ReplyBuy Review

My ReplyBuy review in summary? I highly recommend ReplyBuy. Their customer support is fantastic. Their system is easy to use and very profitable.

If you have any questions, you can contact me at 203-762-1366 or fill out our contact form.

You can also contact Armando at ReplyBuy directly.

NYC Hyperlocal SEO Marketing Guide with Google My Business Optimization

There are wide open, massive opportunities with hyperlocal marketing in New York City.

Before we start, let me use an example. This example applies to hundreds of businesses with unique angles for every business. In this example, I use Personal Injury lawyers.

When you search Google with quotes around a keyword, the results show how competitive it is to rank high.

“Personal Injury Lawyer NYC” – 27,000 competing pages. very high competition
“Personal Injury Lawyer Midtown” – 80 competing results
“Personal Injury Lawyer Brooklyn” – 3,050 competing pages
“Personal Injury Lawyer Greenwich Village” – 1 competing page
“Slip and Fall Lawyers Midtown” – 0 competing results

Now imagine a strategy where you implement a neighborhood SEO Strategy for your Google My Business account. There are about 80 neighborhoods in Manhattan with hundreds more, including Brooklyn, Bronx, Queens, and Staten Island.

If you’re a personal injury lawyer, you can slug it out with all the competitors to rank #1 on Google for NYC or go after all the profitable, low-competitive neighborhood (hyperlocal) geographic opportunities.

Google My Business For New York City Businesses: Hyperlocal SEO Marketing Guide

Google has empowered business owners with a fantastic tool to get your business in front of customers searching for you. It’s called Google My Business. As indicated on their website, “Engage with Customers on Google for Free. With a Google My Business Profile, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.”

Few business owners and marketing agencies know that Google My Business is a lot more than a free listing. Most business owners set it and forget it. They treat it like an inactive Yellow page listing.

Take a look at this result. Can you imagine what would happen to your business with over 100,000 views every month? This past quarter we exceeded 300,000 views for this business, an NYC based Luxury Design/Build Aquarium Business.

This result is from monthly articles promoted to hundreds of media sources such as USA Today, Yahoo Finance, Reuters, Google News, ABC 7, and hundreds more.

How Customers Search on Google in NYC

Every search in NYC is as unique as the people, neighborhoods, and businesses.

Here are a few examples of Hyperlocal searches:

Personal Injury lawyer near City Hall
Furnished offices for rent near Union Square
Film Production Space for Rent Downtown
Workers Comp Insurance Agents in Midtown
Italian Restaurants in Carnegie Hill
Rat exterminators Cobble Hill
Boiler Repair Crown Heights
Back Pain Specialists Near Madison Square Garden
Beauty Salons in Tribeca

Each one of these searches is hyperlocal. If you know NYC, you probably are thinking your customers might search even deeper in your neighborhood.

How to Get Exposure on Google For Your Business

Here are a few basics I’ve found from running SEO campaigns for well over ten years:

1. Break Your Business Down by Niche – If you are a personal injury lawyer, there are many keywords related to injuries that have little, if any, competition online. You might not get a lot of traffic, but that traffic you get will be extremely high intent and profitable.Google can also show your listing based on the neighborhood where the customer searches from, even without a geographic keyword. Hyperlocal is the name of the process that involves getting Google results by the community.The best way to find the keywords your customers search on Google is to think like a customer.If you are a real estate broker specializing in selling properties in Carnegie Hill, why bother trying to rank for townhouses for sale in NYC? It’s competitive. It’s a lot easier to obtain results for keyword phrases such as “Townhouses for sale in Carnegie Hill” or “Brownstones for Sale in Carnegie Hill.”Specific searches by educated consumers are the highest profit Google Results.
2. Inbound, Reputation Marketing – The only way to get exposure on Google is with consistent content marketing. The more content that you post online with links to your website, the more business you will get. Content marketing is the same concept as offline sales. The more prospects you speak with, the more sales you will make.Our content marketing method involves creating articles to submit and publish to hundreds of top media sources such as Yahoo Finance, Reuters, Nasdaq, ABC, Fox, NBC, USA Today, and Google News.

100K GMB Breakthrough – How We Broke Through 100,000 Views on Google My Business (GMB)

The chart below shows the results for an NYC Business for their Google My Business Account. We were able to produce over 100,000 views in 30 days and 300,000 views in 3 months. Right now, this business, a Luxury Design-Build Custom Aquarium business, is on pace for over 1 Million Views in NYC.

The process was a combination of targeting many keywords and geographic terms such as neighborhoods, zip codes, landmark buildings, museums, and NYC institutions.

This level of exposure for a local NYC business is extraordinary. Article marketing each month for many years help achieve these results. The concept being, focus on a niche, and stick with it.

This result shows the potential of Hyperlocal SEO marketing and Google My Business.

The 100K Google My Business Formula for NYC Businesses

Step 1. Keywords

We use a combination of keyword tools and resources to discover how customers search online. The 100K GMB Breakthrough came from thousands of keyword searches and combinations of keywords.

Geographic Keywords – One simple strategy we implemented was to create a 1-page directory of businesses in a neighborhood. The page included subway stations, schools, museums, specific buildings, apartment buildings, churches, synagogues, gyms, restaurants, hotels, and landmarks. Google My Business then recognized a combination of keywords and geography. This simple strategy produced many near searches. Google understood this business by what they did and where. As a result, their exposure outperformed its competitors.

Types of Keywords – Each strategy we implement includes general services, niche services, Keywords that explain benefits, descriptive words, and questions people ask.

Step 2. Website Optimization – Best results start with keywords and geographic terms your potential customers search for online.

Semantics – Each web page should be about a specific topic. The content (and keywords) need to be relevant to each subject. Irrelevant words will dilute your content limiting your potential to rank on Google.

Title and Meta Description – The content on each web page needs to follow your title and meta description. Title and Meta are the first signals to Google about the content of your page.

Mobile-First Design – mobile use has become paramount. Everyone is on mobile. Your site needs an easy-to-click phone number and an easy-to-fill-out contact form with name, phone, and email.

Image Gallery – You can optimize your website and GMB with photos of your building and geographic data. Take advantage of it. Take pictures of interior and exterior space with your mobile phone. Be sure your cell phone’s geographic settings are on. Google will read the latitude and longitude data of each photo, which will, in turn, expand your Google exposure.

Schema Code – Schema Code will help your website rank better by providing signals to help Google better understand your website. Schema Code will help align your website and Google My Business Rankings.

Step 3. Blogs – Blog posts have huge potential, especially when you optimize the posts with keywords. For example, an interesting blog topic for a Co-working Business might be Film Production Space for Rent near Brooklyn Bridge. Because many movie producers film near the Brooklyn Bridge, this topic makes for a high intent keyword search.

There are countless angles to use for your blog. Rather than relying solely on keyword tools, listen to your prospects and customers. Then write a blog post or case study.

Google My Business and Maps Optimization – 100K GMB Breakthrough

We call it GMB for short.

Few business owners and marketing agencies know the value of GMB and Maps. GMB and your website work together. When we implement our 100k GMB Breakthrough, we see results as if your GMB and Website speak to each other and help each other.

One of the best marketing channels and most cost-effective for Hyperlocal SEO Marketing & GMB Optimization is content marketing.

Our writing team is continuously writing articles that get promoted on big media sites such as

Google News
Yahoo Finance
Morning Star
ABC
NBC
Fox

Here’s an example of an article that appeared on ABC 7 for Cogent Realty Advisors. Google trusts content from large Brand Name News Sources.

The significant result for Cogent, a boutique office leasing agency is:

Office Space for Rent World Trade Center – #1 Google Ranking
Office Space for Rent Empire State Building – #1 Google Ranking

Hyperlocal SEO Marketing and Google My Business – Content Marketing Services

The formula that produced 100,000 monthly Google My Business views in 30 days and over 300,000 views in a recent 90-day period in content marketing using 5 Channels

Media – 400 or more monthly media sources pick up our articles including big names such as Yahoo Finance, Reuters, Morningstar, ABC, NBC, Fox, USA Today
Blogs – we write and submit posts to popular blogs that link back to your website.
Video – we convert articles to a YouTube and Vimeo Video with backlinks
Podcast – we next convert articles to a podcast and feature them on sites such as Podbean so they link back to your website and GMB
SlideShare – finally we create a slideshow with images and feature them on Slideshare.com with another link back to your website.

We are a boutique digital marketing agency specializing in local strategies. Our clients are in NYC, Boston, Philadelphia, Chicago, and many other cities nationwide.

Contact Us

If you have an interest in learning more about our proven, profitable strategiesfor hyperlocal SEO marketing and GMB optimization, fill out the contact form, or call 203-762-1366.

SEO & Google my Business For Barn Builders and Manufacturers Guide

Google My Business SEO for Barn Builders & Manufacturers

If you are a manufacturer or builder of barns, you have a unique opportunity to capture new customers with the right strategy on Google. The Search Engine Strategy (SEO) for barns has many specific keyword phrases that consumers search.

If you build your online strategy based on what your customer’s search, you will surely profit. Your competitors don’t know this profitable method.

For some consumers, searching for barns requires a search by county and state rather than by their town.

Put yourself in your customer’s shoes. If you were searching for a contractor to build a kitchen or bath, you instinctively would search by town. But, most buyers of barns know the chances of a barn manufacturer or builder in their town are slim.

In this case, searches by county or state will produce more buyers than a town search.

The keyword “barn” is likely too general to get a buyer calling you. Buyers want something specific.

Think about the questions your customers ask you when they start the buying process. Then explain this on your website. It’s simple. Give your customers what they want, and you’ll make more sales.

Keywords Are Currency

Below I listed a variety of keywords that customers search online. Use these throughout your website, your Google My Business account, Facebook, Twitter, LinkedIn, and YouTube Videos.

Not only are these the keywords your potential new customers search, but they are trigger words that will convert shoppers to buyers on social media.

Here’s a Breakdown of Keywords Related to Barns

Services – sheds, portable buildings, pole barns, Garden Sheds, Utility Sheds, Garage, Country Barn, Storage barn, Carriage Houses,

Types of Barns – pole barn, Dutch barn, Horse (equine) Barn, Rustic, Round Log, half Timbered, Sheep, Homestead, Iron Horse, Gambrel, Round, Raised Monitor, Forebay, English, Crib, Prairie Barn, Storage, post & beam, red barns, metal barns, Amish, wood, metal, pre-built, prefab

Barn Roof – styles, metal, angles, bracing, colors, designs, dormer, edge, features, for garage, gambrel, cedar shingle, hip, installers, ideas, joists, lights, Amish

Barn Door – brackets, hinges, handles, hardware, latch, tracks, designs, exterior, for bathroom, for closet, for the pantry, pictures/photos/images, pet gate, pocket door, rollers, styles, sizes. sliding, stopper, double

Barn Windows – custom, shed windows, PVC, large, double-hung, sash, tilt-in barn sash, shutters, white, black, natural, old, décor, sliding, barn door windows, hopper, mini, big, repurposed,

Descriptive Words – pricing, cost, for sale, warranty, dealers, contractors, builders, carpenters, architects, designers, New England Style, photo galleries, images, styles, buildings

Barns With – living quarters, with lofts, lean-to, cupolas, metal roofs, porches, windows, silos, overhangs, sliding doors, haylofts, stone foundations

Other Searches – barn kits, plans, roof types, door types, designs, pole barns vs steel building, for pool house

Geography – Town, County, State

About Us – The 100K GMB Breakthrough, 100,000 Google My Business Views in 30 Days

NicheQuest specializes in Online Niche Opportunities for Business Owners.

One of our most exciting achievements during our past 10 years was getting to break through 100,000 views in a 30-day period for a Google My Business account for a luxury design/build company in NYC.

This result demonstrates the potential of Google exposure for your business.

If you have an interest in investing in your business growth through Google, contact us. Fill out the form or call us at 203-762-1366.

How a Press Release Boosted SEO Results & Produced a $50,000 Lead for Concrete Polishing Contractor

Breaking through 100,000 views in 30 days for a Google My Business account is one of the truly exciting SEO (Search Engine Optimization) outcomes the NicheQuest Team ever produced.

The 100K breakthrough happened for our luxury aquarium designer client. We never previously heard of others producing this number of visitors for a local business from a Google My Business/Maps account

Yahoo Finance Articles Were the Power Behind This Explosive Growth

After we produced the 100K result, we went through every step of the formula and began to apply the formula to several niche markets.

One industry of focus: the concrete floor polishing and epoxy market.

Here’s what our team used to produce a $50,000 to $60,000 lead in 48 hours:

Keyword Research – created a spreadsheet with specific categories.

Service Keywords – polished concrete and epoxy flooring
Features and Benefits – listed all the features and benefits
Problems Solved – reviewed questions people search for on Google and listed all the top questions and answers.
Descriptive Words and Phrases – found all the variations people search such as polished concrete and epoxy installers, contractors, companies, garage floor epoxy, floors, flooring, resurfacing, refinishing, coatings, floor paint, stained concrete, non-slip, best, affordable.
Geographic Phrases – Then listed all the geographic towns, counties and state names.

Article – with keywords organized, the article became effortless to write and included about 400 words. The article content is a result of finding the demand based on what people search on Google.
Yahoo Finance Submittal – with the article complete, we submitted it to a network of 400 highly-regarded media sites around the country. A few are major ones, including Yahoo Finance and Morningstar, both of which have the highest Google Domain Authority. Domain Authority is a rating system for all websites ranging from 0 to 100, with 100 the highest. Yahoo Finance holds a domain authority of approximately 96.One link from Yahoo Finance proves to Google the article is trustworthy, and they reward trustworthy articles with high exposure. Additionally, Google News picked up the article from Yahoo Finance:
48 Hours to $50K Result – within 48 hours of publishing the article, not only did it appear in Google News at the top for the keyword search – epoxy flooring – but it produced an incredible lead from a large company with 2 concrete flooring requirements – one for 9,000 Square Feet and another for 5,000 Square feet. Combined, the value of both projects is over $50,000.

What is the 100K GMB Formula?

What I have laid out in this case study is the blueprint for the 100K GMB Formula. It applies to small, medium and large companies.

We have found by consistently implementing the formula month by month, the results produce broader exposure. The ultimate result is additional leads and profits, and it also happens to be scalable with unlimited results.

Pricing for the monthly 100K GMB Formula including Yahoo Finance, Morningstar with the keyword research and written articles is $995.

Duplicating the level 2 to 4 times monthly may be necessary in competitive niches or industries.

Contact NicheQuest

To grow your business using this breakthrough method, contact Ed Winslow via the contact form on the site or call today (203) 762-1366.