About
Local SEO Services, Branding and Publicity SEO in New York City Tri State Area
Why Choose Us?
Local SEO Services in New York City Tri State Area
Niche Quest is an internet advertising agency providing online local SEO services & marketing for small businesses. My name is Ed Winslow. I started Niche Quest as a search engine optimization company after a successful run in the New York City market as a commercial real estate broker and investor.
In the real estate business, I did deals with many kinds of small local businesses. When I started my first website in 2003, I started experimenting with search engine optimization for small business owners.
At first, I tried building my own website. That was a disaster, so I started hiring web developers. My first few sites looked great, but no one came. So, I started to apply my business skills and understanding of markets to get traffic that would convert to sales. In 2003 no one was thinking about local markets but that’s how everyone shops. I figured if it worked that way offline, it worked that way online.
One discovery led to another. Through an evolving and never-ending series of successes and failures, then even more successes and failures, Niche Quest was born. Over the years I have built a passionate team of partners and a vast network of freelancers committed to the best practices of profitable SEO for our clients.
Local SEO Services & Online Marketing for Small Business Is the Future
Local marketing for small businesses is changing rapidly. The demand for advertising in newspapers, magazines, radio, and television is declining, simply because the internet puts the control in the hands of the consumer. Interruption marketing, which is all that was available until the internet, is becoming obsolete.
Consumer behavior has changed. When we want something, we search for it. Then we keep searching until we find what we want, then we buy. The concept of bothering a consumer, when they are not looking to buy, has extremely low conversion and high expense.
Our goal is to help our local business clients position themselves where their clients are searching, with the right message, when they are in the buying cycle of a search.
Word of Mouth and Local SEO Marketing for Small Business
95% of clients will search your website before they purchase from you. Additionally, over 65% of all online purchases come from deep searches. We’ve seen businesses who took for granted word of mouth referrals experience a decline in their pipeline. Most of these businesses assumed that it was the recent recession that slowed down business. While that is certainly true, those businesses who capitalized on internet marketing in their local markets saw their sales increase.
If there was ever proof that local marketing for small businesses works, this is it. Online local marketing for small business deliveries. Don’t take our word for it. In a recent quarter, Google revenue was an astonishing $9 Billion, mostly from consumers searching online. There is a reason. Online marketing is profitable.
Local Content Marketing For Small Business – How We Help Our Clients
We start out with local marketing for small business questionnaires to learn about the uniqueness of each client’s business. It’s important to determine the profitability of a business and the size of a local geographic market needed to capture the appropriate amount of business based on current capabilities.
Customers are increasingly searching in local markets. That might be one town, a county, an entire state, or major metro markets. Some companies might focus on 1 local town like Greenwich Connecticut. Others might target numerous towns with similar demographics. We know how to make that happen for you. Typically, we like to start with small markets and help our clients expand with marketing profits rather than incur upfront expenses.
Local Marketing for Small Business – Search Like a Customer
The first step we take with our customers is to have them search online as if they were their customers. Many businesses get a wake-up call when they see who shows up on a Google search. This is an effective exercise that is highly recommended. Whoever shows up in the top half of the page is getting business that you are not.
If you are not getting enough business, or more importantly, are not getting the kind of business you want, then this is the reason.
Areas We Serve
We are based in Wilton, Connecticut, and New York City. We provide local SEO services and online marketing for small businesses nationwide.
